It's All Advertising

I have an illness that makes it impossible to not find parallels between advertising and everything else. This blog is a way for me to express all the weird ways I look at ads and my random new ways of thinking about them. Sometimes it’ll be smart, sometimes it’ll be stupid, and maybe some time it will change your view on everything in the world. But let's be honest. It's all advertising.

Thursday, March 23

Vagrant Creatives

There was a time when I wanted to create a traveling creative team called the "Vagrant Creatives". But in this case I'm referring to the homeless community, and their occasional extremely witty approach. To start I'll mention a Chicago legend. The lovingly named "Shakespeare Bum" who despite wearing tattered clothing and having a ratty beard, quotes flawlessly from Shakespeare towards people passing on the street. He calls every man "kind sir" and every women "fair maiden". Quite a schtick.

I'm also reminded of a story (I believe attributed to the former DDB rockstar Susan Gillette). Supposedly known for her humanity and kindness, she once saw a blind man with a sign that read "Blind. Please Give Money" or something of that nature. She asked the man if she could edit his sign, she did, and the man was stunned as person after person began giving him money. He asked her what the sign said, she replied "It's a beautiful day outside, and I can't see it." Powerful stuff this advertising.

And most recently I saw a beggar on the streets in San Francisco with a sign that read "I bet you a $1 you'll read this sign." I say any sign that makes me laugh out loud deserves at least a dollar. Hell, there are billboards worth thousands that don't even make me smirk.

Personally I'm a fan of stories, and I always reward good ones with my hard earned duckets.


At 10:57 PM, Blogger kbabs said...

I agree. And I think it goes beyond a good headline. Brand loyalty plays a role, too. There's a streetwise sales man (aka liscenced panhandler) who often stands outside my building. He is always very polite, and says cheerful things like "have a great weekend" and "good afternoon, ma'am." If you buy one of his papers, you get eye contact and a "thank you very much". He's like the employee of the month of streetwise salesmen--the very best 'customer service' in the City of Chicago. He's know as 'that one really nice streetwise guy'. With such great associations with him, why give your dollar to anyone else?

Hmmm...doesn't quote Hamlet, though...

At 2:08 AM, Blogger Tom Tom said...

Note to non-Chicago people: StreetWise is the name of the local homeless newspaper.


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