It's All Advertising

I have an illness that makes it impossible to not find parallels between advertising and everything else. This blog is a way for me to express all the weird ways I look at ads and my random new ways of thinking about them. Sometimes it’ll be smart, sometimes it’ll be stupid, and maybe some time it will change your view on everything in the world. But let's be honest. It's all advertising.

Friday, February 24

Interesting Marketing

Artist Judi Werthein has created shoes for jumping the border into the US called "Brincos" that she's giving out for free to migrants at the Tijuana border fence. Apparently they are built tough to help them across the dangerous terrain.

The same exact shoes sell at shops for over $215.

You can feel however you want about what she does, but man is that some great guerilla marketing. What better proof could you give that these are real rugged shoes? I see them becoming very popular with people who never step off of paved sidewalks (hey, it worked for the SUV).


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