Interesting Marketing

Artist Judi Werthein has created shoes for jumping the border into the US called "Brincos" that she's giving out for free to migrants at the Tijuana border fence. Apparently they are built tough to help them across the dangerous terrain.

The same exact shoes sell at shops for over $215.

You can feel however you want about what she does, but man is that some great guerilla marketing. What better proof could you give that these are real rugged shoes? I see them becoming very popular with people who never step off of paved sidewalks (hey, it worked for the SUV).