It's All Advertising

I have an illness that makes it impossible to not find parallels between advertising and everything else. This blog is a way for me to express all the weird ways I look at ads and my random new ways of thinking about them. Sometimes it’ll be smart, sometimes it’ll be stupid, and maybe some time it will change your view on everything in the world. But let's be honest. It's all advertising.

Monday, February 20

People Don't Care About Your Product!

It's sad but true. Nobody out there gives a crap about your company and how you're changing/evolving/feeling/doing. You are not their buddy, you're a brand. If you want them to like you/pay attention to you/love you, you have to give them a damn good reason. Just because your ad gets across a brand message doesn't mean they will give a s#!t about that brand message, or believe it.


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