It's All Advertising

I have an illness that makes it impossible to not find parallels between advertising and everything else. This blog is a way for me to express all the weird ways I look at ads and my random new ways of thinking about them. Sometimes it’ll be smart, sometimes it’ll be stupid, and maybe some time it will change your view on everything in the world. But let's be honest. It's all advertising.

Saturday, February 18

What the Phi?

This plastic surgeon fellow named Marquardt used the golden ratio (1:1.618) to show all the ratios in the face that make someone look beautiful. Apparently this same ratio exists in just about everything that looks visually appealing. Does it exist in good ads? Can we check these ratios against the most visually perfect ads?

By the way, I'm not ever going to say that advertising can be simplified to a science, because it's the slight imperfections that make something really beautiful (like Cindy Crawford's Mole) and that's the art that comes down to good creative.


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