Sprint is Lame
Sorry creatives, we know you wanted to do something fun and cool with this but I think you missed the mark. Just because it is technically interactive, and it plays off a tagline that you made up, sorta. Doesn't make it good viral. I think it could've been very cool if I actually cared/knew the guy in the car, but I don't.
Additional note: I'm not slamming the creatives that worked on this, I'm sure something key got mangled.