Sponge Bob Spinach Pants
Most likely because all the crappy junk food already has a picture of him on it, SpongeBob now appears on...SPINACH!
Apparently Nickelodeon has signed a deal and will have its characters appearing on all kinds of fruits and veggies. Can it be true? Has the mad marketing machine finally switched it's gears to support health and wellness? Must be where the money is. Regardless of the reason, I'm happy that something positive is going on out there as we prey on the minds of the youth market.
Check out the new Nicktrition website.
posted by Tom Tom @ 8:41 PM
5 Comments:
I am going to be sick. But at least it will be all kinda cool kid colors!
I love this - this is not only going to help sell the product, but will go a long way in increasing Nikcs' brand acceptance. Parents will find this refreshing !!
Whether on Saturday morning TV or in the new SpongeBob SquarePants Movie, the titular star has little competition as America's favorite sponge, described by critic Ed Park as the "cardboard-trousered porifera" who's an "unstoppable good-mood generator". Appealingly protean, he swells in bath water but shrivels under a sunlamp, displaying elastic resilience inherited from his Looney Tunes forbears, Daffy Duck and Wile E. Coyote. Together with his bubblegum-pink buddy, starfish Patrick, he romps through their undersea settlement called Bikini Bottom, encountering various manhood tests, yet on dry land he has also attracted unwelcome attention from the fundamentalist Christian Right machine.
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Brukewilliams
Word-of-Mouth Marketing
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