It's All Advertising

I have an illness that makes it impossible to not find parallels between advertising and everything else. This blog is a way for me to express all the weird ways I look at ads and my random new ways of thinking about them. Sometimes it’ll be smart, sometimes it’ll be stupid, and maybe some time it will change your view on everything in the world. But let's be honest. It's all advertising.

Thursday, February 9

You know what's

Yesterday I was thinking about a commercial done by a friend of mine that was supposed to be a huge hit, but for some reason fizzled. One of the reasons I think was that

Isn't it captivating to stop in mid-sentence? I'm reminded of an old Gossage ad where he ended the full page long copy ad in the middle of a sentence and continued it the following week (that man was a genius). This brings me back to my friend. His ad had a complete resolution at the end. There was nothing left to think about. There were actually 2 full anti-climaxes to the ad.

why would anyone keep thinking about an ad if there's nothing left to think about?


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