Where are your balls?
Starting out, every successful creative did some stupid ballsy thing that got them to where they are. They talked back, took a risk, trusted their gut, and did something that nobody thought could/should be done.
Each time we do it we get something better (or get totally screwed...that happens too) and we all of a sudden have more things on the line. Eventually it seems that everyone gets to a point where A) they think they're already doing everything the right way, or B) they have so much at stake that they start convincing themselves that giving up a little of themselves is worth it to not shake things up.
I see it with rule breakers in every industry. I hope I never lose my balls, and I'm always willing to do the "stupid" thing because I think it's right. And if not, I hope my Bahama home is worth selling out for.